From 2010 — 2014 I spent my weekends deejaying at various clubs in Brisbane, Sydney, and the Gold Coast. Unsatisfied by the lack of club nights deciated to indie music, I started No Hope. Named after The Vaccines song, No Hope was a once a month indie party with a focus on bringing the fun back into club nights. No pretentious bullshit, just Indie Pop / Classics and good times.
I looked after all of the branding and creative collateral for the club night, and also took on the responsibilities that come with event management including booking acts, managing budgets, decorating the venue, and promoting the event.
By 2014 No Hope had gained a steady popularity and I was booked to DJ at Splendour in the Grass in Byron Bay.
Part of the challenge for this event was educating people about the type of music they might hear at one of the parties. Promotional mixtapes were created to give patrons a preview for the night.
A collection of social photography patrons could share on their social networks to help spread the word about the party.